Our heritage in surfing and all things ocean has led us to a commitment to minimize our ecological footprint and leave the ocean in a better state than we found it. We’re collaborating with #tide to introduce their proprietary recycled ocean plastics in select watch models. Our goal is to get waste out of the ocean, and more people into it.

#tide’s unique process allows us to repurpose all kinds of ocean plastics into safe, durable materials for our watches. Ocean plastics are shredded, cleaned, and combined with a proprietary formula to restore the original integrity of the plastic. We then process the material at a Swiss lab to achieve structural integrity for our watch cases.

There are 550 beaches available to program as your home beach or your surf travel destination.

• Watch Movement

  Custom digital module with high resolution MLCD with front light, 550 pre-programmed beach locations with precise tide, sun, and moon data, chronograph with action time stamp, and countdown timer.

• Watch Band

  22mm contoured custom injection molded strap made with new super durable, comfortable rubber blend for maximum wearability, and double locking looper for extreme security and added breathability.

• Watch Dial

  High resolution MLCD technology.

• Watch Case

  44mm, 100 meter/10 ATM, custom injection molded reinforced recycled ocean plastics case with integrated stainless steel bezel, co-molded silicone pushers located at 12 and 6 o'clock, with solid stainless steel screw on case back.

• Water Rating

  100 METER / 10 ATM